Plumbing and HVAC marketing plans, with real prices
- You work with Rev directly
- Prices are on the page
- One shop per trade per area
- Your accounts stay in your name
Choose your plan
| Local Visibility | Local Growth | |
|---|---|---|
| Price each month | $999 | $2,500 |
| Best fit | One trade with a good site in place | One or both trades that need more page work |
| Google listing | Check for changes each week | Check for changes each week |
| Google posts | 2 | 4 |
| New photos you send me | Up to 4 | Up to 8 |
| Replies to reviews | Up to 10 | Up to 20 |
| Page work | Improve one page you have | One new page or full rewrite, plus one page edit |
| Site checks | Test your main form and call links | Test your main form and call links |
| Owner update | Short report and 20 minute call | Report and 45 minute call |
| Plan review | Set the next month's work | Set the next month's work and review the plan each quarter |
| Reply to your email | Within 2 workdays | Within 1 workday |
| One-time setup | $1,500 | $2,500 |
Local Visibility
- Price each month
- $999
- Best fit
- One trade with a good site in place
- Google listing
- Check for changes each week
- Google posts
- 2
- New photos you send me
- Up to 4
- Replies to reviews
- Up to 10
- Page work
- Improve one page you have
- Site checks
- Test your main form and call links
- Owner update
- Short report and 20 minute call
- Plan review
- Set the next month's work
- Reply to your email
- Within 2 workdays
- One-time setup
- $1,500
Local Growth
- Price each month
- $2,500
- Best fit
- One or both trades that need more page work
- Google listing
- Check for changes each week
- Google posts
- 4
- New photos you send me
- Up to 8
- Replies to reviews
- Up to 20
- Page work
- One new page or full rewrite, plus one page edit
- Site checks
- Test your main form and call links
- Owner update
- Report and 45 minute call
- Plan review
- Set the next month's work and review the plan each quarter
- Reply to your email
- Within 1 workday
- One-time setup
- $2,500
What both plans include
Both plans cover one business, one Google listing and one website. We agree on a main local area. Local Visibility focuses on one trade and up to three key services. Local Growth can cover plumbing and HVAC for the same business.
Each month I check how you show up on Google Maps for the search terms we agree on. Local Visibility tracks 2 terms and Local Growth tracks 4. I check from the same 25 points across your area every month, so the numbers can be compared.
Page work includes one round of edits. A new page uses a layout your site already has. The Growth plan has two page tasks in all each month, and it doesn't add them on top of the Visibility task.
Both plans work on clear pages that search engines and AI tools can read. Showing up in AI answers isn't an extra fee.
Get a sound start
Setup gives us a clear plan and fixes the main gaps we agree on.
- Learn which jobs you want and where you want them.
- Check your site, Google listing and key accounts.
- Set a starting point so I can track change.
- Fix key listing details and simple site issues.
- Test the main way people call or send a form.
- Make a link and message to ask for honest reviews.
- Look over five key business listings, like your pages on online directories.
- Make basic fixes to up to three pages on the $999 plan.
- On the Growth plan, review three local rivals and fix up to six pages in all.
- Write a plan for the first 90 days.
Setup is paid before work starts, and we agree on the date your monthly plan begins. If some of the work is already done, I lower the setup price.
Large repairs and new pages need their own scope. A full website build includes your plan's setup once, so you never pay that fee twice.
What the plan has to earn
Here's an example using the numbers from my book. Say your average job is $600 and you keep 40% as gross profit, which is what's left after parts and labor. That's $240 per job.
Local Visibility
$999 a month
5extra booked jobs a month to break even
4 extra jobs bring in $960, which falls short. It takes 5 extra booked jobs a month to cover the fee.
Local Growth
$2,500 a month
11extra booked jobs a month to break even
10 extra jobs bring in $2,400, which falls short. It takes 11 extra booked jobs a month to cover the fee.
These are examples. Your own average job and margin decide your real numbers. The setup fee and the months it takes for search work to build come on top.
Terms in plain words
Who this isn't for
- A shop that's already full, with no room on the schedule for more calls.
- Owners who need new leads this week. Search work takes months to build.
- Groups with several locations. Extra locations cost extra, and I don't sell them on this site.
Outside the plans
Ad work and ad spend, extra locations, major site repairs and custom tools cost extra. Photo shoots, video, social media posts and daily sales follow-up are also outside both plans. I quote any extra work before it starts.
One-time option
Visibility Roadmap: $499 once
You do good work. Let's see how easy it is for nearby customers to find you.
See where local customers can find you
Find out how your business shows up when people nearby search for your services. Your map report shows where you appear and where other local firms show up ahead of you. Follow changes with weekly checks for 30 days. I focus on two searches that matter to your business.
Know what to fix next
Your results become a short list of clear next steps. I use search data and AI tools to help spot gaps, then check the findings myself. You'll know what needs work, what to do first and what can wait.
You get a clear report, a 90-day action plan and a 30-minute call with me to go through it.
Pay once. No monthly plan required.
What's included
- A review of one Google listing and up to five website pages.
- A look at up to three local rivals and five key business listings.
- Maps showing your position for two important local searches.
- A 90-day plan with your first three actions clearly marked.
- One 30-minute call with Rev to go through the plan.
- Thirty days of weekly visibility checks and a short closing note.
- Copies of your report, maps and action list to keep.
Most owners start with the free Diagnostic. If you'd rather pay for a one-time review and a 90-day plan without a monthly plan, the Visibility Roadmap is for you.
- Fixes and ongoing marketing are quoted separately.
- Rankings and new calls aren't guaranteed.
- Tracking ends after 30 days. There's no automatic renewal or charge.
- Buying a Roadmap doesn't reserve a protected area.
What happens on the Diagnostic
- 1
Fill out a short form
It asks about your trade, your trucks and the size of your shop. Rev reads it before you talk, so the call starts with your shop.
- 2
Pick a time
The calendar opens right after you send the form. Choose a time that fits your day.
- 3
Talk it through with Rev
You'll cover four topics: where your business is now, where you want to grow, what's blocking it and the best path forward.
The Diagnostic is free. A full growth plan is a separate, paid project, and you'll see the price before any work starts.
Free book
Rather read first? Start with the free book.
Grow Your Plumbing and HVAC Business explains the Booked Solid System in plain words, with a scorecard you can fill in tonight. It's free. Nobody calls you unless you book a time.
Questions owners ask
Why a 90-day start?
Search work takes time to show up. I use the first 90 days to set a starting point, do the work and review what changed. After that, the plan runs month to month, and you can stop with 30 days' written notice.
Do I own my site?
Your domain stays in your name, and you keep the custom site work you've paid for. You pay the web host directly, along with any other tool bills we agree on.
What if a rival calls you?
If they're a direct rival in your trade and your protected area, I won't take them on for a monthly plan or a build while your plan is active. A one-time Visibility Roadmap doesn't reserve an area, so I can do a Roadmap for any shop.
Do you run ads?
Ad work and ad spend are outside both plans. If you want help with ads, ask me, and I'll quote it before any work starts.
How is the Visibility Roadmap different from the free Diagnostic?
The Diagnostic is a free talk about your whole business. The Visibility Roadmap is paid work: Rev reviews your Google listing, website pages, rivals and Maps position, then gives you a written report, a 90-day action plan and a 30-minute call to go through it.
Do I need a monthly plan after the Roadmap?
No. You pay once. There's no monthly plan required and no automatic charge.
What if I hire you after the Roadmap?
If you start a monthly plan later, I lower the setup price for work the Roadmap already covered. It isn't a flat $499 credit.
Does the Roadmap cover both trades?
The limits are totals, even for a shop that does plumbing and HVAC: two searches, five website pages, five business listings and three rivals.
Find out what's holding your shop back
Book a free Diagnostic with Rev. If I'm not the right fit, you still leave knowing your next step.